Waste Water Heat Recovery for Showers
Supporting a More Sustainable Future
Mira Publishes its 2025 ESG Report
Sustainability at RECOUP is about delivering technologies that make a measurable difference. By recovering heat that would otherwise be wasted, our solutions help reduce energy demand every day in homes and non-residential buildings across the UK.
That purpose aligns closely with Mira’s wider Believing in Better strategy, and we’re proud to be part of the business as it publishes its 2025 Environmental, Social & Governance (ESG) Report.
The report highlights the progress being made across the business to reduce environmental impact, support people and communities, and operate responsibly through a programme of continuous improvement.
From reducing operational emissions and eliminating waste sent to landfill to investing in product innovation and supporting communities, the report demonstrates how sustainability is being embedded across every part of the business.
View our sustainability page for more information.
Highlights from the 2025 Report
The latest report includes several significant achievements across the business, including:
- 3.3% reduction in Scope 1 emissions year-on-year
- 100% electric company car fleet
- 86% recycling rate across UK operations
- Zero waste sent to municipal landfill
- More than 6000 volunteering hours made available to colleagues
- £72,000 donated to Young Lives vs Cancer
- Launch of ColdBoost™, the world’s first guided cold water digital shower
- Eight international design awards
“With Recoup WWHRS and Mira Showers, we are constantly conserving shower heat energy and helping close the loop on household energy waste. Capturing heat that was once destined for the drain and recycling it back into the shower, we are proving that the most effective renewable solutions are often invisible, passive, with no user impact, and built to last a lifetime.”
Four Pillars Driving Progress
Mira’s ESG strategy is built around four core pillars that guide decision-making across the business.
Better Planet
Reducing environmental impact across products, manufacturing and the wider supply chain while working towards the long-term ambition of achieving Net Zero by 2035.
Better Lives
Developing products and technologies that help people reduce water and energy consumption while improving everyday wellbeing.
Better Communities
Supporting communities through volunteering, charitable partnerships and fundraising initiatives that create a positive social impact.
Better Workplace
Creating a safe, inclusive and responsible workplace where people can thrive, develop and contribute.
RECOUP’s Role in a More Sustainable Built Environment
As specialists in Waste Water Heat Recovery Systems (WWHRS), RECOUP helps reduce the energy required to produce hot water by recovering heat from shower wastewater that would otherwise be lost down the drain. This supports lower operational energy demand in both residential and non-residential buildings.
As the construction industry continues to focus on reducing operational carbon, passive technologies such as WWHRS have an increasingly important role to play. Innovation remains central to this, with solutions such as HeatDeck™, our integrated shower tray WWHRS, and the Mira Advance HeatLoop™ modulating electric shower helping make waste water heat recovery accessible to more homes across both new-build and retrofit projects.
Together with Mira, we’re committed to developing practical solutions that improve energy efficiency, reduce carbon emissions and support the transition to a more sustainable built environment.
Looking Ahead
While the 2025 report celebrates significant progress, it also reinforces that sustainability is an ongoing journey. The commitments and actions set out in the report support Mira’s long-term ambition to achieve Net Zero by 2035, alongside continued investment in innovation, people, communities and responsible governance.
At RECOUP, we’re proud to play our part in that journey by developing technologies that help reduce energy demand, recover valuable resources and support a more sustainable built environment for generations to come. View our sustainability page for more information.
